Inside/Out Magazine and wallpaper breaking all the rules
House and Garden bold moves
I attended a fantastic seminar on Friday May 1st at Designex called Vision & Influence and the speakers talked about what their influences were and questioned on how the media influences the content of each edition of their magazine. Attending was Karen McCartney from Inside/Out magazine, Lisa Green from Aust House and Garden, Sandy de Beyer from Burke's Backyard, Imogen Naylor from Belle and MC was John Eussen. Each magazine has a completely different demographic and output, but the common thread was listening to the feedback of their readers. Each magazine is driven themselves by what they want to see and their 'gut' instinct, what is available from manufacturers to produce this and definitely the economic situation. Not that they are predicting doom and gloom, but are instead going back to basics and looking at ways of not being the disposable society we have become. And that can only be a good thing!
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